Supported by @ykoneagency

Connectingluxury brands withexceptionaldigital voices.

Geneva-based talent agency specialising in bespoke influence campaigns and VIP talent representation for world-class brands — haute horlogerie, high jewelry, hospitality, high-end beauty.

Mercedes-Benz 300 SL × @julia.hhlrrGenève

Campaign record: Dior, Louis Vuitton, Gucci, YSL Beauty, Prada, Hublot, TAG Heuer, Omega, IWC, Rado, Messika, Armani Beauty, Lancôme, Versace, BOSS, Jean Paul Gaultier, Rabanne, Moncler, Mercedes-Benz, Ritz-Carlton, Nespresso, Miu Miu, Carolina Herrera, Kilian Paris — all sourced from published collaborations.

The roster

A roster chosen the way a maison chooses its own.

In-house production

Not a campaign. Not a trend. A visual signature.

Each film blends the cinematic direction of Pierangelo Barone with the true identity of the talent — shot, lit and scored like cinema, delivered as press-ready assets.

@julia.hhlrrSignature film — dir. Pierangelo Barone
@moarasorioSignature film — dir. Pierangelo Barone
@akamztweentySignature film — dir. Pierangelo Barone
Prada Beauty@naswyn for Prada Beauty
Libre Berry Crush@moarasorio for YSL Beauty

Services & expertise

Four métiers, practised the Swiss way.

Talent Representation

Exclusive management, contract negotiation and long-term career strategy for a deliberately small roster of top-tier creators.

Quality before quantity — the roster is curated, not collected.

Influence Strategy

End-to-end campaign architecture for Swiss and international luxury houses — from casting and narrative to rights and reporting.

One interlocutor from brief to wrap.

High-End Content Production

Editorial photography and cinema-grade film with our in-house direction — the signature-film series is shot, lit and scored like cinema.

Direction of photography by Pierangelo Barone.

VIP Events & Gifting

Access to guest lists, private dinners and product seeding in Geneva and worldwide — from maison anniversaries to film festivals.

Berlinale, Mostra de Venise, Cannes, fashion weeks.

The YKONE advantage

Global reach, local mastery.

Atlas remains what it has always been — a boutique agency rooted in Geneva, selective by conviction. Since October 2025 it is backed by YKONE, one of the world's top-three luxury-influence groups: international opportunities for the roster, accelerated growth for partner houses, the same standard of exigence.

« Élever les standards du talent management, défendre la qualité avant la quantité et construire des collaborations qui ont du sens. »

Atlas — announcement of the YKONE partnership, October 2025
Strategic investment by YKONE Group in Atlas Agency's capital
25%
Strategic investment by YKONE Group in Atlas Agency's capital
Global offices via the YKONE network — Paris, Milan, London, Dubai, New York
15+
Global offices via the YKONE network — Paris, Milan, London, Dubai, New York
Swiss precision and discretion, from Geneva across the DACH region
100%
Swiss precision and discretion, from Geneva across the DACH region

Selected work

The campaign record, in print quality.

Full archive on Instagram
@lsacino in a black dress wearing a TAG Heuer watch at night
TAG Heuer × @lsacino
@naswyn posing in front of the Dior logo wall
Dior × @naswyn
Close-up of hands opening a YSL lipstick
YSL Beauty × @lsacino
Talent in a navy leather coat at the Messika Paris Fashion Week wall
Messika, Paris Fashion Week
@naswyn on a snowy slope holding red Prada Linea Rossa skis
Prada Linea Rossa, St. Moritz
@naswyn reading a magazine beside a bathtub at the Ritz-Carlton Geneva
Ritz-Carlton, Genève
@naswyn in a white lace shirt at a dusk beach wearing a Hublot watch
Hublot Loves Summer × @naswyn
@naswyn before the green Prada Paradigme curtain
Prada Beauty — Paradigme

Contact

Begin the conversation.

For campaigns, representation or press. Discretion is the house rule.

Atlas Agency Sàrl · Rue de Malatrex 32 · 1201 Genève